Sans Normal Igben 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: ui text, branding, headlines, packaging, signage, friendly, clean, modern, approachable, playful, approachability, clarity, modern utility, soft geometry, rounded, soft terminals, geometric, open counters, even rhythm.
A rounded, geometric sans with smooth curves, generous apertures, and softly finished terminals. Strokes are monolinear in feel, with consistent weight and clean joins that keep the letterforms steady and legible. Proportions lean slightly wide and airy, with circular bowls and simple, uncluttered construction that reads clearly in both upper- and lowercase. Numerals and punctuation match the same rounded, even-handed drawing for a cohesive overall texture in text.
It suits interface copy and product labeling where clarity and a friendly voice are important, and it scales well for short headlines and subheads that benefit from rounded, modern forms. The even texture and open counters also make it a practical choice for signage and general-purpose brand typography.
The overall tone is friendly and approachable, with a gentle, contemporary character. Rounded corners and open shapes give it an inviting, informal clarity that feels modern without looking clinical.
The design appears intended to deliver an accessible, contemporary sans with softened geometry and high everyday usability. Its rounded terminals and open construction suggest a focus on friendly communication and consistent readability across display and text settings.
Uppercase forms maintain a straightforward, geometric structure, while lowercase shapes emphasize openness and smooth curves, producing an even, readable rhythm across longer lines. The design’s softness comes from rounded terminals rather than decorative detailing, keeping the style versatile.