Sans Normal Afray 17 is a bold, normal width, low contrast, italic, normal x-height font visually similar to '2030' by Noir Typo, 'TT Commons™️ Pro' by TypeType, and 'Eloquia' by Typekiln (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, energetic, modern, confident, sporty, friendly, momentum, impact, clarity, approachability, modernity, oblique, rounded, geometric, clean, punchy.
This typeface is a heavy, oblique sans with rounded, geometric construction and smooth, low-contrast strokes. Curves are generously circular (notably in C, O, Q, and the numerals), while terminals are clean and unadorned, giving a crisp silhouette. The slant is consistent across capitals, lowercase, and figures, producing a forward-leaning rhythm and a compact, high-impact texture in text. Letterforms favor simple, sturdy structures with broad bowls and clear counters, balancing roundness with straight-sided stems for a stable, contemporary feel.
It performs best in display contexts where the oblique stance and heavy weight can carry personality—headlines, posters, brand marks, packaging callouts, and promotional graphics. It can also work for short UI labels or signage where a bold, forward-moving emphasis is desired, provided spacing and size are set to preserve clarity.
The overall tone is assertive and energetic, with a fast, athletic lean that reads as contemporary and action-oriented. Rounded geometry keeps it approachable rather than aggressive, making the voice feel confident, upbeat, and brand-friendly.
The design appears intended to deliver a modern, geometric sans voice with built-in motion through an oblique axis, prioritizing immediacy, readability, and visual punch. Its simplified, rounded forms suggest a focus on contemporary branding and display use where friendliness and impact need to coexist.
The numerals are substantial and highly legible, with a distinctly round 0 and a strong, open 2 and 3. The lowercase shows a single-storey a and g, reinforcing the geometric, simplified character and helping maintain a smooth, consistent rhythm in longer lines.