Slab Contrasted Ugdy 7 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'FF Kievit Slab', 'FF Tisa', and 'FF Tisa Paneuropean' by FontFont; 'Capita' and 'Cassia' by Hoftype; and 'Questa Slab' by The Questa Project (names referenced only for comparison).
Keywords: headlines, posters, packaging, editorial, branding, western, retro, sturdy, friendly, impact, readability, vintage tone, print texture, poster voice, bracketed, chunky, soft corners, ink-trap feel, low stress.
A heavy, bracketed slab-serif with broad proportions and sturdy, rectangular serifs. Strokes show noticeable contrast for the style, with rounded joins and softened terminals that keep the weight from feeling rigid. Counters are generous and round, while stems and slabs stay emphatic and consistent, creating a confident rhythm in text. The lowercase has a compact, workmanlike build with a single-storey a and g, a sturdy r, and a squat, readable i/j with round dots; numerals are similarly weighty with large bowls and clear silhouettes.
Best suited to display applications where its bold slabs and broad stance can carry personality—headlines, posters, packaging, and branding. It can also work for short editorial passages or pull quotes when a confident, vintage-flavored texture is desired.
The overall tone feels vintage and utilitarian, with a hint of Western poster influence and old print sturdiness. Its chunky slabs and softened curves give it an approachable, handmade-in-print character rather than a clinical, modern one.
The design appears intended to deliver a robust, print-forward slab serif with a classic, slightly Western-inflected voice. It prioritizes impact and warmth through heavy serifs, softened shapes, and open counters that keep the color readable at larger sizes.
In the sample text, the weight and wide set create strong line presence and high impact, especially at headline sizes. The strong slabs and rounded transitions help maintain clarity while producing a distinctive, slightly inky texture across paragraphs.