Sans Normal Idgah 3 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, headlines, editorial, friendly, casual, approachable, retro, hand-drawn, warmth, informality, motion, readability, versatility, rounded, soft terminals, slanted, clean, open counters.
This typeface presents a smooth, right-leaning italic skeleton with consistently rounded strokes and low modulation. Curves are built from broad, oval forms, giving letters like O, C, and G a soft, open feel, while straight strokes remain gently tapered rather than sharply geometric. Terminals are largely rounded and unobtrusive, keeping the texture even and reducing visual noise. Proportions are moderately compact with clear, open counters and a steady rhythm across uppercase, lowercase, and figures, supporting legibility while maintaining a relaxed, informal cadence.
It performs well in branding and packaging where a friendly, modern-italic voice is desired, and it can add character to posters and promotional headlines. In editorial or UI contexts, it can work for short to medium passages when a casual, approachable tone fits the content, while maintaining clear letterforms and steady texture.
The overall tone is friendly and easygoing, with a subtle hand-drawn warmth despite its clean sans structure. The italic slant adds motion and conversational energy, evoking a light retro or mid-century signage feel without becoming decorative or script-like. It reads as personable and informal, suitable for designs that want to feel human and approachable.
The design appears intended to deliver an everyday sans italic with a warmer, more personable texture than a purely geometric construction. By combining rounded construction, soft terminals, and a consistent slant, it aims to provide a lively voice for display and supporting text without relying on overt ornamentation.
Uppercase forms stay simple and rounded, while lowercase letters lean on single-storey shapes and soft joins that keep the word image smooth. Numerals follow the same slanted, rounded construction, integrating naturally with text and headings. The spacing appears comfortable for continuous reading, with enough openness to prevent dark spots in common letter combinations.