Script Edmid 7 is a bold, narrow, high contrast, italic, short x-height font.
Keywords: branding, posters, headlines, packaging, invitations, playful, retro, friendly, expressive, lively, brush calligraphy, display impact, handmade feel, decorative caps, brushy, rounded, swashy, calligraphic, textured.
A brush-pen script with a forward slant and energetic, pressure-driven strokes. Letterforms show pronounced thick–thin modulation, rounded terminals, and frequent teardrop/ink-trap-like joins that suggest a loaded brush. Capitals are large and decorative with gentle swashes and looped entry strokes, while lowercase forms stay compact with a relatively low x-height and tall, narrow ascenders. Overall rhythm is bouncy and irregular in a controlled way, with varied stroke endings and occasional non-connecting behavior that keeps words airy rather than fully continuous.
Best suited for short to medium display text such as logos, product names, posters, menus, and packaging where the brush texture and contrast can be appreciated. It can also work for invitations or social graphics, especially when set with generous tracking and line spacing to preserve clarity.
The tone is upbeat and personable, mixing a casual hand-lettered feel with a slightly vintage display sensibility. It reads as approachable and energetic, with enough flourish in the capitals to feel celebratory without becoming overly formal.
The design appears intended to emulate confident brush calligraphy with a lively, modernized rhythm—delivering strong impact in display settings while retaining an informal, hand-made charm.
Numerals follow the same brush logic, with curved, slightly compressed forms and strong contrast that makes them suitable for headings. The texture and tapering at terminals are most noticeable at larger sizes, where the painted quality becomes part of the character.