Sans Normal Annim 2 is a bold, normal width, monoline, upright, normal x-height font.
Keywords: branding, headlines, packaging, posters, signage, friendly, modern, approachable, clean, confident, approachability, clarity, modern branding, display impact, rounded, geometric, open counters, high contrast (ink/space, even color.
This typeface presents a rounded, geometric sans structure with smooth curves and crisp terminals. Strokes keep a consistent thickness, producing an even typographic color, while bowls and counters tend toward circular/elliptical shapes with generous openings that help clarity. Uppercase forms read sturdy and simplified, and lowercase shows a compact, contemporary build with straightforward joins and minimal modulation. Numerals follow the same rounded construction, with clear, uncomplicated silhouettes suited to display sizes.
It performs well in brand marks, headlines, and short to medium-length copy where a friendly modern voice is needed. The rounded geometry and open counters also make it suitable for packaging, signage, and promotional materials that require clear, high-impact readability.
The overall tone is friendly and contemporary, balancing softness from rounded shapes with a solid, no-nonsense presence. It feels approachable and upbeat rather than technical, with a calm rhythm that supports casual branding and clear messaging.
The design appears intended to deliver a contemporary, approachable sans voice through rounded geometric construction and simplified forms, prioritizing clarity and visual consistency in prominent text settings.
Spacing appears comfortable and the letterforms avoid fussy details, favoring broad strokes and open interior spaces. The design’s rounded geometry gives it a cohesive, unified texture across caps, lowercase, and figures.