Slab Square Pego 7 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: editorial, text, headlines, signage, branding, dependable, classic, academic, no-nonsense, readability, stability, clarity, utility, editorial tone, slab serif, rectilinear, sturdy, bracketless, compact joints.
A sturdy slab serif with broad proportions and a calm, even texture. Strokes are low-contrast with square, largely unbracketed slabs and flat terminals that give the design a rectilinear, engineered feel. Counters are generous and open, with rounded bowls set against firm, straight-sided stems; spacing reads even and steady in text. The lowercase is straightforward and readable, pairing single-story forms where expected with slabby joins and a consistent, workmanlike rhythm.
Well-suited to editorial typography, book or magazine settings, and long-form reading where a firm slab serif texture is desired. Its wide stance and strong serifs also make it effective for headlines, packaging, and straightforward signage where clarity and a grounded tone matter.
The overall tone is solid and pragmatic, with an editorial seriousness that feels familiar and trustworthy. Its squared slabs add a subtle industrial edge while keeping the voice composed rather than decorative.
The design appears intended as a practical, readable slab serif that balances robust construction with conventional letterforms. Its squared, sturdy finishing suggests a focus on durability and clarity across both display sizes and paragraph text.
Numerals are clear and traditional in construction, matching the same slab-driven language and maintaining consistent weight and presence alongside capitals and lowercase. The sample paragraph shows a stable line color and measured spacing that supports continuous reading.