Script Atkem 2 is a bold, very narrow, medium contrast, upright, short x-height font.
Keywords: headlines, packaging, greeting cards, social posts, posters, friendly, playful, casual, crafty, approachable, handmade feel, casual display, friendly branding, brush lettering, rounded, brushy, organic, bouncy, hand-inked.
A brush-pen script with rounded terminals, slightly irregular stroke edges, and a steady upright stance. Letterforms are compact and tall with tight internal counters, giving the design a condensed, vertical rhythm. Strokes show gentle modulation and occasional tapering at joins and endpoints, with smooth curves and soft corners rather than sharp calligraphic cuts. Spacing is even but informal, and many lowercase forms suggest natural handwriting with simplified connections and occasional lift-like breaks.
This font works well for short headlines and subheads where a handmade voice is desired—packaging, café menus, greeting cards, posters, and social media graphics. It can also support logo-like wordmarks when a friendly, craft-oriented feel is preferred over strict precision.
The overall tone feels friendly and informal, like quick marker lettering used for notes, labels, and cheerful headlines. Its bouncy proportions and soft curves convey warmth and approachability, leaning more handmade than formal calligraphy.
The design appears intended to capture the look of confident brush lettering in a clean, repeatable font: tall, compact forms for strong vertical presence, paired with smooth curves and soft terminals for an inviting handwritten character.
Caps are simple and legible with minimal flourish, while the lowercase brings most of the personality through looped ascenders and rounded bowls. Numerals follow the same hand-drawn logic, with consistent stroke weight and a casual, slightly quirky rhythm that suits display sizes best.