Sans Other Kemaf 12 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, headlines, children’s media, friendly, handmade, playful, casual, quirky, add personality, soften tone, humanize sans, casual readability, humanist, soft terminals, rounded strokes, lively rhythm, informal.
A soft, humanist sans with subtly irregular construction and gently modulated strokes. Curves are generously rounded, joins are smooth, and terminals often finish with a slight taper or flare rather than hard cuts. Proportions feel open and readable, with a lively, hand-drawn-like rhythm created by small variations in stroke alignment and curvature. Numerals and capitals maintain a consistent, simple skeleton while keeping the same organic, slightly idiosyncratic finish.
This font suits branding and packaging that benefit from an approachable, crafted voice, as well as posters and headline settings where its quirky rhythm can be appreciated. It can also work well for children’s or hobby-oriented materials, labels, and short paragraphs where a friendly, informal tone is desired.
The overall tone is approachable and warm, with a casual, personable feel. Its small irregularities and softened shapes add charm and informality, making text feel less rigid and more conversational.
The design appears intended to provide a legible sans foundation with added personality through soft terminals and subtle irregularity. It aims to read clearly while communicating an organic, human touch that differentiates it from more neutral grotesques.
Round letters (like O/C/G) show a slightly squarish or uneven roundness that adds character, and several diagonals (V/W/X/Y) lean into a dynamic, cut-paper feel. The design stays coherent across cases, balancing clean sans structure with intentional, handmade-looking nuance.