Print Utlub 7 is a regular weight, narrow, medium contrast, upright, short x-height font.
Keywords: packaging, posters, book covers, kids, greeting cards, playful, folksy, storybook, friendly, casual, handmade charm, casual readability, whimsy, approachability, hand-drawn, rounded, brushy, bouncy, quirky.
A hand-drawn print style with lightly brushy strokes and soft, rounded terminals. Letterforms are mostly upright with gentle irregularities in stroke width and contour that create an organic rhythm. Proportions are compact with a relatively small x-height and lively ascenders/descenders; widths vary noticeably from glyph to glyph, adding a casual, handmade pacing. Counters are open and shapes lean toward simplified, slightly cartooned forms rather than strict geometric construction.
Well-suited for short to medium text where a friendly handmade voice is desirable: packaging, café menus, craft branding, greeting cards, children’s materials, and poster headlines. It can also work for pull quotes or captions when you want an informal, human touch without connecting script.
The overall tone feels warm, informal, and lightly whimsical—like handmade lettering on a note, craft label, or storybook page. Its uneven, human cadence reads as approachable and personal rather than polished or corporate.
The design appears intended to mimic quick, confident hand lettering in a clean print form—prioritizing charm and personality over strict uniformity, while staying legible in typical display and editorial settings.
Capitals are expressive and sometimes decorative in silhouette, while lowercase letters keep a readable print structure with occasional looped or hooked details. Numerals follow the same hand-rendered logic, with rounded curves and subtly uneven weighting that helps them blend with text.