Sans Normal Egmew 2 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, editorial, presentations, branding, captions, clean, modern, quiet, airy, neutral, readability, versatility, contemporary tone, friendly clarity, rounded, humanist, open counters, diagonal stress, soft terminals.
This font is a slanted sans with smooth, rounded construction and a consistent, monoline feel. Curves are drawn with generous radii and open apertures, giving letters an uncluttered silhouette and clear interior space. Terminals tend to be softly finished rather than sharply cut, and the italic slant is even across caps, lowercase, and numerals. Overall proportions feel balanced and readable, with straightforward shapes and minimal ornamentation.
It works well for interface copy, dashboards, and product text where a clear italic voice is needed without excessive personality. The smooth shapes and open forms also suit editorial pull quotes, slide decks, and contemporary brand systems that want a clean, friendly slant.
The tone is contemporary and understated, projecting a calm, practical voice rather than a loud or decorative one. Its gentle rounding and steady rhythm add a friendly warmth while staying firmly professional and neutral.
The design appears intended as a versatile italic sans for everyday communication, prioritizing clarity, consistency, and a modern, approachable texture in continuous reading.
Capitals are simple and geometric-leaning, while the lowercase shows a slightly more humanist flow that helps text feel fluid in longer settings. Numerals follow the same rounded, slanted logic, aligning visually with the letterforms for cohesive mixed-content typography.