Sans Normal Kugas 7 is a bold, wide, low contrast, italic, tall x-height font visually similar to 'Plasto' by Eko Bimantara, 'FF Clan' by FontFont, and 'Nizzoli' by Los Andes (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, ui, sporty, dynamic, modern, confident, friendly, impact, clarity, momentum, modernity, approachability, oblique, geometric, rounded, monoline, clean.
A slanted, monoline sans with broad proportions and generous internal space. Curves are built from smooth, near-geometric bowls and open apertures, while terminals are mostly straight-cut, giving a clean, contemporary finish. Uppercase forms read sturdy and stable with wide set letters; lowercase is similarly open, with single-storey a and g and a compact, efficient rhythm. Numerals are clear and evenly weighted, with rounded forms (0, 8, 9) matching the overall circular construction and a straightforward, open 4 and 7.
Best suited to headlines, branding, and promotional typography where a bold, fast-moving presence is useful. The open forms and wide proportions can also work well for short UI labels, wayfinding-style messaging, and packaging where legibility and impact need to coexist.
The overall tone is energetic and forward-leaning, with a confident, sporty momentum. Its rounded geometry keeps the voice approachable rather than aggressive, making it feel modern and practical while still having presence.
The design appears intended to deliver a contemporary, high-impact sans that feels active and streamlined. Its geometric rounding, consistent slant, and open counters suggest a focus on clear, modern communication with a distinctive forward motion.
The oblique angle is consistent across caps, lowercase, and figures, and the wide stance helps counters stay readable at display sizes. The design relies on simple geometric construction and uniform stroke weight, emphasizing clarity over calligraphic nuance.