Sans Normal Imguy 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Dexa Round' by Artegra and 'Puck' by Type.p (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, logos, playful, friendly, chunky, bubbly, retro, approachability, impact, fun, softness, display, rounded, soft, bulky, cartoonish, cheerful.
A heavy, rounded sans with inflated strokes and generously softened corners throughout. The letterforms lean on broad, circular geometry, producing large bowls and thick terminals with minimal modulation. Counters are compact and often teardrop-like, while joins are smooth and slightly pinched, giving the shapes a molded, rubbery feel. Spacing reads open enough for display use, with sturdy silhouettes and a consistently cushioned rhythm across uppercase, lowercase, and numerals.
This font is best suited to short, prominent text such as headlines, posters, product packaging, and logo wordmarks where a bold, inviting voice is needed. It also works well for children’s media, casual branding, and large-format signage where its rounded forms can read clearly at a distance.
The overall tone is warm and approachable, with a jovial, toy-like presence that feels upbeat rather than formal. Its bouncy curves and compact counters create a sense of friendly emphasis, evoking retro signage and cartoon title lettering.
The design appears intended to deliver maximum visual impact with a gentle, approachable personality. By emphasizing inflated curves, compact counters, and smooth joins, it aims to feel friendly and fun while remaining clean and straightforward for display typography.
Lowercase forms maintain simple, single-storey constructions (notably a and g), reinforcing an informal, geometric character. Numerals follow the same rounded, heavy logic, with especially bulbous 0/8/9 shapes that prioritize softness and impact over precision.