Serif Normal Weta 3 is a very light, normal width, medium contrast, upright, normal x-height font.
Keywords: editorial, book design, magazines, headlines, invitations, refined, literary, delicate, classical, airy, elegance, editorial tone, classic revival, fine detail, premium branding, hairline, crisp, bracketed, calligraphic, high-waisted.
A very slender serif with hairline strokes and crisp, bracketed serifs that read as sharp yet controlled. Curves are drawn with a gently calligraphic feel, showing subtle modulation and tapered terminals, while verticals stay straight and poised. Proportions are elegant and slightly elongated, with open counters and a clean, steady rhythm in text. Distinctive details include occasional ball/teardrop terminals and fine, long joins that lend a graceful, high-end finish without becoming ornate.
Well suited to editorial typography such as magazine features, book interiors, and cultured branding where elegance is prioritized. It also works nicely for invitations, pull quotes, and headlines where its fine serifs and tapered terminals can be appreciated at larger sizes.
The overall tone is refined and literary, evoking classic book typography and upscale editorial design. Its light touch feels airy and sophisticated, with a quiet formality suited to cultured, traditional settings.
The design appears intended to deliver a classic serif voice in a very light, modernized drawing—balancing traditional proportions with refined hairline detailing for an upscale editorial look.
At display and larger text sizes, the hairline features and delicate serifs become the main character, giving headlines a polished, high-contrast sparkle. In tighter settings, the thin strokes and small terminals suggest careful use with ample size and spacing to preserve clarity.