Serif Normal Jobak 3 is a regular weight, normal width, high contrast, upright, normal x-height font visually similar to 'Berthold Corporate A' by Berthold, 'Ethos' by Fonts With Love, and 'Corporate A' and 'Corporate A WGL' by URW Type Foundry (names referenced only for comparison).
Keywords: body text, books, editorial, magazines, academic, classic, formal, literary, refined, readability, tradition, editorial tone, print elegance, authority, bracketed, crisp, calligraphic, oldstyle, bookish.
This is a high-contrast serif with crisp, bracketed serifs and a distinctly traditional, book-oriented construction. Strokes transition from fine hairlines to sturdy verticals, with smooth, calligraphic modulation and tapered terminals. Proportions feel balanced and moderately open, with clear counters and a steady rhythm that reads comfortably in continuous text. The italic is not shown; all forms appear upright, with conventional, well-tempered joins and a slightly lively baseline presence rather than rigid geometry.
Well suited to long-form reading in books, journals, and magazine articles, where contrast and serif structure support a confident typographic color. It also works for formal headings, pull quotes, and institutional materials that benefit from a traditional, authoritative feel.
The overall tone is classical and assured, suggesting printed literature, academic seriousness, and editorial polish. It feels refined without being ornate, conveying authority and clarity in a familiar, time-tested voice.
The design appears intended as a conventional text serif that prioritizes familiar letterforms, strong readability, and a polished printed-page aesthetic. Its contrast and bracketed serifs aim to provide elegance and hierarchy while remaining comfortable for sustained paragraphs.
Capitals are stately and relatively wide, while lowercase forms show traditional details such as a two-storey “a” and “g,” a compact “e,” and a readable “t” with a firm crossbar. Numerals align with the same contrast and serif treatment, giving figures a coordinated, text-friendly appearance.