Serif Flared Uplan 2 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: books, editorial, magazines, longform, branding, classic, literary, formal, refined, text reading, editorial tone, classic refinement, humanist warmth, flared serifs, humanist, bracketed, calligraphic, open apertures.
A serif typeface with subtly flared stroke endings and gently bracketed serifs that read as calligraphically informed rather than mechanical. Strokes show moderate contrast with smooth transitions, and terminals often finish with softly tapered, slightly sheared shapes. Proportions are balanced and text-oriented: capitals are broad and steady, lowercase forms are open and rounded, and curves (C, O, e) maintain an even, calm rhythm. Numerals align with the same restrained contrast and serif treatment, producing a cohesive, bookish color in paragraph settings.
Well suited to book typography, essays, and other long-form reading where a comfortable serif rhythm is desirable. It also performs confidently in editorial headlines, pull quotes, and culture or academic publishing materials that call for a classic but not rigid tone. For branding, it fits identities aiming for heritage, credibility, and a refined, literary feel.
The overall tone is traditional and cultivated, with a quiet authority suited to established publishing conventions. Its flared details add a touch of warmth and human presence, keeping the voice from feeling stark or overly modern. The result feels trustworthy and composed, appropriate for content that benefits from a measured, editorial personality.
The design appears intended to provide a readable, traditional serif for continuous text while differentiating itself through flared stroke endings and softly calligraphic modulation. It prioritizes an even text color and familiar proportions, adding character through refined terminal shaping rather than high contrast or sharp, brittle details.
In text, the spacing and counters create a stable gray value with clear word shapes. The italic is not shown; the sample emphasizes upright roman forms, where the flared finishing strokes and bracketed joins provide subtle texture at larger sizes without becoming ornamental.