Sans Normal Tanam 10 is a light, wide, high contrast, upright, normal x-height font.
Keywords: headlines, magazine, branding, posters, lookbooks, elegant, fashion, editorial, modernist, dramatic, luxury tone, display impact, editorial polish, modern refinement, flared, tapered, calligraphic, chiseled, open counters.
This typeface combines very thin hairlines with pronounced thick strokes, creating a crisp, high-contrast rhythm across both capitals and lowercase. Many terminals appear subtly flared or wedge-like rather than fully bracketed, giving strokes a sharpened, chiseled finish. Curves are drawn with broad, smooth bowls and open apertures, while joins stay clean and controlled, producing a polished texture at display sizes. Figures follow the same contrast model, with elegant curves and fine connecting strokes that read as refined rather than utilitarian.
It performs best in headlines, mastheads, and short text settings where its contrast and tapered terminals can be appreciated. The face suits fashion and lifestyle editorial layouts, premium branding systems, posters, and packaging where a refined, contemporary voice is desired.
The overall tone is poised and upscale, with a distinctly editorial feel driven by the dramatic contrast and razor-thin detailing. It reads as contemporary and cultivated, suggesting luxury, culture, and design-conscious messaging rather than everyday neutrality.
The likely intention is to deliver a modern display face that feels luxurious and design-forward by pairing sculpted, flared stroke endings with strong thick–thin modulation. The forms aim to balance clarity with drama, producing a confident typographic presence in prominent, high-visibility applications.
The design relies on delicate hairlines and sharp terminals that emphasize crisp printing and careful spacing. Rounded letters show a deliberate interplay of thick-and-thin that gives words a lively, slightly calligraphic cadence without leaning into overt script mannerisms.