Sans Superellipse Imgog 7 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'Address Sans Pro' and 'Fixture' by Sudtipos and 'Nuber Next' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logo design, sporty, confident, punchy, energetic, assertive, impact, speed, attention, branding, slanted, rounded, blocky, compact apertures, ink-trap hints.
A heavily slanted sans with broad, rounded-rectangle (superellipse) construction and a compact, tightly packed inner space. Strokes are thick and relatively even, with softened corners and smooth curves that keep counters rounded and dense. Terminals appear clipped or slightly sheared to match the forward angle, creating a streamlined, aerodynamic silhouette. Spacing feels sturdy and controlled, with consistent rhythm and a strong, high-impact texture in both uppercase and lowercase.
Best suited to large-scale display: headlines, posters, promotional graphics, and branding systems where impact and motion are desirable. It can work well for sports and automotive-style themes, as well as bold packaging and label typography. For longer reading, it is more effective in short phrases, callouts, or emphatic subheads.
The overall tone is fast, forceful, and modern, evoking speed, competition, and high energy. Its wide stance and aggressive slant read as action-oriented and attention-grabbing, while the rounded geometry keeps it friendly enough to avoid feeling harsh.
The design appears intended to deliver maximum visual punch with a forward-driving, italicized stance and rounded, superelliptical forms. It prioritizes speed and solidity over openness, aiming for a compact, muscular look that holds together in high-contrast, high-visibility applications.
Round letters and numerals show notably tight counters, which increases weight and presence but can reduce clarity at smaller sizes. The forward lean is strong and consistent, making the face best suited to short bursts of text where the slant becomes a feature rather than a distraction.