Groovy Itmu 2 is a very bold, normal width, low contrast, italic, short x-height font.
Keywords: posters, packaging, logotypes, headlines, merch, groovy, playful, retro, funky, friendly, retro flavor, expressive display, poster impact, playful branding, rounded, swashy, bouncy, soft terminals, blobby.
A very heavy, rounded display face with a consistent rightward slant and thick, low-contrast strokes. Letterforms are built from soft, inflated curves with teardrop-like terminals and frequent swashy entry/exit strokes, giving many glyphs a brushed-script feel while remaining largely unconnected. Counters are compact and sometimes partially pinched, and the overall rhythm is bouncy with irregular, hand-drawn proportions across the set. Numerals match the same bulbous, curled construction, staying bold and highly graphic at headline sizes.
Best suited to bold display applications such as posters, album or event graphics, product packaging, and brand marks where personality matters more than tight readability. It performs well for short headlines, signage, stickers, and merchandise lettering, especially when paired with a simpler text face for body copy.
The tone is cheerful and nostalgic, channeling a warm, 60s–70s poster sensibility with a laid-back, party-ready energy. Its exaggerated curves and chunky weight read as approachable and fun rather than formal, making it feel lively and a bit whimsical.
The design appears intended to deliver a strong retro-flavored statement with chunky, rounded strokes and decorative swashes that create movement. It prioritizes charm, rhythm, and immediate visual impact in large sizes, aiming for a fun, groovy display voice.
Uppercase forms lean into decorative gestures (notably curled arms and tails), while lowercase stays simpler but still rounded and weighty, producing a casual mixed-case texture. The slant and swollen joins can reduce clarity in dense settings, but they enhance the expressive, hand-made character in short phrases.