Sans Normal Atguh 1 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: children’s books, packaging, posters, branding, headlines, friendly, playful, casual, approachable, handmade, friendly voice, handmade feel, approachable branding, casual readability, rounded, soft, quirky, informal, humanist.
A rounded sans with softly tapered strokes and subtly irregular geometry that gives a hand-drawn, humanist feel. Curves are generous and open, with rounded terminals and a slightly bouncy baseline rhythm. Proportions are modestly varied across letters, and the numerals and capitals keep a simple, sturdy construction while retaining gentle asymmetries that prevent a mechanical look.
Works well for branding and packaging that aims to feel approachable, as well as posters, headlines, and short-to-medium text where a friendly voice is desired. It can also suit educational or children-oriented materials and casual editorial callouts where warmth and readability need to coexist.
The overall tone is warm and personable, with a lighthearted, slightly whimsical character. Its mild unevenness reads as handmade rather than rough, creating an informal voice that feels friendly and conversational.
Likely designed to provide an easygoing, contemporary sans alternative with a handcrafted personality. The intent appears to balance legibility with a playful, human rhythm that softens the tone of headings and display copy.
The shapes favor clarity over sharp precision: bowls stay open, counters remain readable, and joins are uncomplicated. The texture in paragraph settings is lively without becoming noisy, making it suitable for designs that benefit from a human touch.