Serif Normal Urgud 3 is a light, very narrow, medium contrast, upright, normal x-height font.
Keywords: headlines, magazine, branding, packaging, pull quotes, elegant, editorial, refined, classic, airy, space-saving, editorial tone, refinement, vertical emphasis, high-waisted, bracketed, flared, crisp, delicate.
A slender serif with tall proportions and a noticeably high waist in the capitals, producing a long vertical rhythm. Strokes are fine and clean, with moderated contrast and subtle, bracketed serifs that flare gently rather than forming blunt slabs. Curves are narrow and controlled, counters are relatively tight, and terminals tend toward crisp, slightly tapered finishes. Overall spacing reads even but compact, reinforcing a condensed, column-friendly texture in both the uppercase and lowercase.
Well-suited to headlines, subheads, and pull quotes where a tall, refined texture is desirable. It can support upscale branding and packaging, and works particularly well in magazine-style layouts where narrow measures and tight columns benefit from condensed proportions.
The tone is poised and cultivated, leaning toward a fashion/editorial sensibility rather than a purely bookish one. Its thin vertical emphasis and restrained detailing convey sophistication and a slightly dramatic, display-leaning elegance while remaining composed and traditional in spirit.
The design appears intended to deliver a classic serif voice in a more elongated, space-efficient form, prioritizing a stylish vertical rhythm and clean, controlled detailing for editorial and branding contexts.
The sample text shows strong vertical continuity across lines, with capitals that feel especially elongated and statuesque. Numerals follow the same narrow, refined construction, keeping the overall color consistent when mixed into text.