Sans Normal Omkod 3 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'BR Shape' by Brink, 'Gelion' by Halbfett, 'Duplet' and 'Duplet Open' by Indian Type Foundry, and 'Neue Campton' by René Bieder (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, confident, friendly, modern, punchy, clean, impact, clarity, modern branding, display strength, rounded, geometric, compact, sturdy, high-clarity.
A sturdy sans with broad proportions and strongly rounded bowls, built from simple geometric curves and straight stems. Strokes are heavy and even, with minimal contrast and largely square terminals, producing a solid, poster-like texture. Counters are relatively open for the weight, and curves (C, G, O, S) read smooth and controlled rather than calligraphic. Lowercase forms lean toward single-storey construction (notably the a and g), with a simple, robust rhythm; the numerals are similarly weighty and legible, with a round 0 and a straightforward, vertical 1.
Works best for headlines, logos, brand wordmarks, packaging, and signage where a bold, easily scanned voice is needed. The round, geometric construction also suits UI hero text and promotional layouts, especially when set with ample whitespace.
The overall tone is assertive and approachable—clean and contemporary, with a friendly roundness that keeps the heaviness from feeling aggressive. It conveys clarity and confidence, suited to direct messaging and high-impact headings.
The font appears designed to deliver maximum impact with simple, contemporary shapes—prioritizing clarity, strong presence, and a friendly geometric feel for display-driven typography.
The design emphasizes uniform color and stable verticals, creating strong word shapes at large sizes. Spacing appears generous enough to maintain clarity in dense lines of bold text, while the wide letterforms contribute to a prominent, billboard-like presence.