Script Ismag 10 is a light, narrow, high contrast, italic, very short x-height font.
Keywords: wedding, invitations, greeting cards, branding, packaging, elegant, whimsical, romantic, refined, playful, hand-lettered elegance, decorative initials, signature style, celebratory tone, calligraphic, looping, flourished, delicate, monolinear feel.
A delicate cursive with a rightward slant and a pen-drawn, calligraphic rhythm. Strokes show pronounced thick–thin modulation with hairline entry/exit strokes and slightly heavier downstrokes, creating a buoyant texture across words. Capitals are tall and embellished, often built from large looped forms and generous swashes, while lowercase letters stay compact with small counters and occasional ascenders that curl into soft hooks. Curves dominate, terminals tend to taper, and spacing is a bit irregular in a way that reinforces the handwritten character while keeping forms consistently shaped.
Well suited to wedding stationery, invitations, greeting cards, and boutique branding where an elegant handwritten signature is desired. It also works for short display lines on packaging or labels, especially when paired with a restrained serif or sans for supporting text.
The overall tone is graceful and charming, balancing formality with a light, personable warmth. Flourished capitals and looping joins add a celebratory, romantic feel, while the fine strokes keep the voice airy rather than bold or assertive.
The design appears intended to emulate refined hand lettering with decorative capitals, providing a polished script voice for display settings. Its emphasis on flowing loops and tapered strokes suggests a focus on personality and charm over dense text efficiency.
In running text, the font reads best when given room: the extended capital loops and occasional long entry strokes can create visual overlap if set too tightly. Numerals follow the same calligraphic logic, with curved forms and tapered terminals that match the letterforms.