Sans Normal Berul 3 is a bold, very narrow, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, signage, labels, industrial, condensed, assertive, modern, utilitarian, space saving, high impact, functional display, compact branding, tall, compact, clean, sturdy, crisp.
A tall, tightly set sans with condensed proportions and sturdy, consistent strokes. Curves are smooth and fairly closed, with rounded bowls that stay compact, while verticals dominate the rhythm. Terminals are mostly straight and blunt, and joins are clean with little calligraphic influence, giving the design a crisp, engineered feel. Counters are relatively small for the width, reinforcing a dense texture in words and lines.
Best suited to headlines, posters, and display lines where space is limited but emphasis is needed. It can work well for packaging, labels, and signage systems that benefit from a compressed, high-impact sans. For longer reading, it will be more effective at larger sizes or with generous tracking to open up the dense texture.
The overall tone is pragmatic and forceful, projecting an industrial, no-nonsense voice. Its compressed stance and heavy presence read as attention-getting and functional rather than friendly or decorative.
The design appears intended as a space-efficient display sans that maximizes visual impact in narrow widths. Its simplified geometry and blunt finishing suggest a focus on clarity, consistency, and strong typographic color in compact layouts.
The lowercase shows compact shapes with short extenders and a simple, single-storey construction where visible (e.g., a), while numerals follow the same condensed, robust logic for strong alignment in sequences. In paragraph-like settings the texture becomes dark and continuous, making it most comfortable where impact matters more than airy readability.