Sans Superellipse Haraz 5 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Gltp Starion' by Glowtype, 'Rasane' by Locomotype, and 'Famiar' by Mans Greback (names referenced only for comparison).
Keywords: branding, ui labels, posters, packaging, headlines, friendly, modern, soft, sturdy, approachable, approachability, modern branding, clarity, systematic geometry, softening edges, rounded, geometric, blunt terminals, compact, uniform strokes.
A heavy, rounded sans with superellipse-driven curves and flat, blunt terminals. Strokes are uniform and monolinear, with squared-off horizontals and generously rounded corners that keep counters open. Proportions feel compact and stable, with round letters (O, o, 8) drawn as softened rectangles rather than perfect circles, and straight-sided forms (H, N, n) kept simple and even. The lowercase shows single-storey a and g, a short, sturdy shoulder on r, and a broad, symmetrical feel across bowls and arches; numerals are wide and clear with the same softened geometry.
Well suited to brand marks, packaging, and headline typography where a soft, modern voice is desired. The sturdy, uniform strokes also make it a good candidate for interface labels, wayfinding-style copy, and short text blocks that need clarity with personality.
The overall tone is warm and contemporary, trading sharpness for friendliness. Its rounded-rectangle construction gives it a tech-forward, product-oriented feel while remaining approachable and playful at larger sizes. The heft and even rhythm communicate confidence and solidity without becoming aggressive.
The design appears aimed at delivering a contemporary rounded sans that balances geometric discipline with a human, friendly surface. Its consistent corner rounding and blunt terminals suggest an intention to create a cohesive system for modern branding and on-screen typography.
Curves consistently resolve into flattened arcs, reinforcing the superellipse motif across letters and figures. The aperture shapes tend to be moderate-to-open, aiding clarity in dense text, while the compact interior spaces of some letters emphasize a strong, poster-ready silhouette.