Sans Normal Abgoh 1 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Moveo Sans' by Green Type and 'Epoca Pro' by Hoftype (names referenced only for comparison).
Keywords: branding, editorial, ui text, packaging, marketing, modern, dynamic, clean, friendly, readable italic, modern branding, friendly neutrality, clear emphasis, slanted, humanist, open, smooth, airy.
A slanted sans with smooth, continuous curves and gently tapered joins that keep the texture even. Forms are largely round and open, with generous internal counters (notably in O, Q, e, and a) and a steady stroke that avoids sharp contrast. The italic angle is consistent across capitals, lowercase, and numerals, giving lines a forward rhythm. Lowercase uses single-story a and g, with a simple, open e and a compact, rounded t; terminals tend to finish with soft, angled cuts rather than hard horizontal endings. Numerals follow the same flowing construction, with rounded bowls and straightforward, legible shapes.
Well suited for brand systems that need a clean italic voice, as well as editorial leads, pull quotes, and short paragraphs where a lively rhythm is beneficial. The open shapes and even stroke also make it a practical choice for interface labels, product packaging, and marketing copy that needs emphasis without resorting to heavy weight.
The overall tone is contemporary and energetic without feeling aggressive. Its soft curves and open apertures read as approachable and service-oriented, while the steady slant adds motion and emphasis suited to modern editorial or brand voice.
The design appears intended as a versatile italic sans that stays readable in text while still providing noticeable forward motion. Its rounded construction and open apertures suggest an emphasis on clarity and friendliness, pairing contemporary geometry with mild humanist shaping for broad usability.
Spacing appears moderately open in the sample text, helping maintain clarity in longer passages. The capitals feel slightly more geometric while the lowercase introduces subtle humanist warmth through curved joins and open shapes, producing a balanced, readable italic color.