Script Esmuh 10 is a very bold, narrow, medium contrast, italic, short x-height font.
Keywords: logo, packaging, posters, headlines, social media, bold, playful, retro, friendly, dynamic, impact, emphasis, handmade, branding, display, brushy, connected, slanted, rounded, looping.
A bold, brush-script style with a pronounced rightward slant and fluid, connected construction. Strokes show a marker/brush feel with rounded terminals, occasional tapered joins, and moderate stroke modulation that keeps counters open despite the heavy weight. Letterforms are compact and slightly condensed, with lively looping bowls and generous entry/exit strokes that create a continuous, rhythmic line. Uppercase characters are expressive and swooping, while lowercase maintains a consistent forward motion with small counters and tightly drawn curves; numerals follow the same handwritten, slanted logic.
Well-suited for logos, wordmarks, packaging, and punchy headline work where a handwritten emphasis is desired. It can also work for short slogans, apparel graphics, and promotional or social media designs that benefit from a bold, script voice rather than extended reading.
The overall tone is energetic and personable, reading as confident and upbeat rather than formal. Its bold, cursive flow evokes mid-century sign painting and casual branding, giving text a warm, conversational emphasis.
Likely intended to deliver a high-impact handwritten script that feels fast, expressive, and brand-forward, combining the immediacy of brush lettering with consistent, repeatable glyph shapes for display typography.
Because the forms are heavy and tightly spaced by nature, it performs best when given a bit of tracking and room on the line; at small sizes the interior details and joins can visually merge. The dramatic capitals and long connecting strokes create strong word shapes but can also dominate in all-caps settings.