Sans Superellipse Ubrek 5 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Akzidenz-Grotesk' and 'Akzidenz-Grotesk W1G' by Berthold, 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype, 'Helvetica Now' by Monotype, 'Europa Grotesk No. 2 SH' by Scangraphic Digital Type Collection, and 'Brown Pro' by Shinntype (names referenced only for comparison).
Keywords: posters, headlines, packaging, logos, kids branding, playful, chunky, retro, hand-cut, friendly, high impact, friendly tone, handmade texture, retro flavor, display emphasis, rounded, soft corners, blocky, irregular, compact.
A heavy, rounded sans with chunky, compact proportions and softly squared curves that lean toward superellipse shapes. Strokes are thick and mostly uniform, with slight edge wobble and subtly uneven counters that give an organic, hand-cut impression. Terminals are blunt and rounded rather than sharp, and the overall rhythm is tight, producing dense word shapes with strong impact. Uppercase forms are sturdy and squat, while lowercase maintains simple, single-storey constructions and prominent, block-like silhouettes; numerals match the same bold, rounded-rectangle logic.
Well-suited for posters, headlines, and short bursts of copy where bold, friendly shapes are an asset. It can work effectively on packaging, labels, and logo wordmarks that want a handcrafted, retro-leaning presence, and it fits playful branding contexts where approachability matters.
The font conveys a playful, approachable tone with a touch of retro signage and DIY craft. Its slightly irregular outlines soften the mass of the letters, keeping the overall feel friendly and informal rather than rigid or corporate.
The design appears intended to deliver maximum visual weight with rounded, approachable geometry, while introducing controlled irregularity to suggest hand-made authenticity. It prioritizes bold recognition and characterful texture over crisp, neutral precision.
The dense spacing and substantial ink coverage make it read best when given a bit of breathing room in tracking and line spacing. The rugged edge character becomes more apparent at display sizes, where the handmade texture contributes to its personality.