Sans Normal Ordis 1 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe; 'FF Meta Headline' by FontFont; 'Glober' by Fontfabric; and 'Jali Arabic', 'Jali Greek', and 'Jali Latin' by Foundry5 (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, sporty, punchy, maximum impact, modern utility, approachable boldness, rounded, compact, sturdy, clean, geometric.
A heavy, rounded sans with broad, compact proportions and smooth, simplified curves. Strokes are consistently thick with minimal modulation, giving counters a tight, dense feel while keeping shapes clear. Terminals are generally blunt and clean, and the overall construction leans geometric—round letters read as near-circular, while straight-sided forms stay crisp and stable. The lowercase shows sturdy, single-storey forms and a clear, utilitarian rhythm suited to large sizes.
Well suited to headlines and short statements where maximum impact and quick recognition are needed. It works effectively for branding, packaging, and promotional graphics that benefit from a friendly, contemporary bold sans presence, and can also serve for large-format signage and labels.
The tone is bold and upbeat, projecting confidence and approachability rather than elegance. Its chunky silhouettes and rounded geometry give it a contemporary, sporty energy that feels direct and attention-getting.
The design appears intended to deliver high-impact display typography with a clean, geometric structure and softened, rounded feel. It prioritizes presence and clarity over finesse, aiming for strong silhouettes that reproduce reliably in bold applications.
At display sizes the weight creates strong color and impact, but the tight apertures and dense counters suggest it will feel most comfortable when given ample size and breathing room. Numerals are similarly stout and legible, matching the letterforms with consistent mass and simple, no-nonsense shapes.