Sans Normal Esdi 2 is a very light, wide, low contrast, italic, tall x-height font.
Keywords: branding, editorial, posters, packaging, ui accents, airy, modern, elegant, minimal, calm, refinement, modernity, minimalism, airiness, elegance, monoline, geometric, rounded, open apertures, clean.
This is a monoline, lightly drawn italic sans with a geometric backbone and generous curvature. Many forms rely on near-circular bowls and smooth, continuous arcs, paired with sharply cut terminals and simple joins. Proportions feel spacious with open counters and consistent stroke weight, while diagonal strokes and slanted verticals create a steady forward rhythm. The numerals follow the same restrained construction, with simplified shapes and ample interior space.
It suits fashion, beauty, architecture, and modern lifestyle branding where a light, polished voice is needed. The airy texture works well for headlines, pull quotes, and short editorial passages, and it can add sophistication to packaging and campaign typography. For interface use, it’s best as an accent style (titles, labels) where delicacy is an advantage.
The overall tone is refined and understated, with a cool contemporary feel. Its thin, slanted construction reads as elegant and precise rather than emphatic, giving text a quiet, high-end presence. The rounded geometry keeps it approachable while still feeling sleek and designed.
The design appears intended to deliver a contemporary, minimalist italic sans with geometric roundness and a refined, premium tone. Its consistent monoline construction and open, spacious forms suggest an emphasis on elegance and visual lightness in display and headline settings.
Curves are especially prominent in letters like C, G, O, Q, and S, and the italic angle is consistent across capitals, lowercase, and figures. The design favors clarity through open shapes and minimal detailing, which helps maintain a clean texture even in longer lines.