Slab Square Odho 10 is a regular weight, normal width, medium contrast, upright, normal x-height font visually similar to 'Attorney' by Schriftlabor (names referenced only for comparison).
Keywords: editorial, book text, headlines, posters, packaging, confident, traditional, robust, institutional, readability, authority, print tradition, sturdy presence, bracketed serifs, ball terminals, sturdy, crisp, bookish.
A sturdy serif with squared, slab-like feet and pronounced bracket transitions into the stems. Strokes are fairly even with moderate contrast, and the forms lean on clear vertical stress and stable proportions. Terminals are predominantly flat and firm, while a few characters introduce softer details such as ball terminals (notably on the lowercase a). Counters are open and the spacing feels measured, producing an orderly, readable rhythm in both capitals and text sizes.
Works well for editorial typography where clarity and a firm typographic color are desired—magazines, essays, and book layouts. The strong serifs and sturdy shapes also suit headlines, pull quotes, and poster-style settings where a traditional yet impactful presence is useful. It can also support packaging or branding that aims for a dependable, heritage-leaning feel.
The overall tone is solid and no-nonsense, with a classic, editorial voice. Its strong serifs and confident structure convey reliability and authority while retaining a slightly bookish warmth through its rounded joins and occasional softened terminals.
The design appears intended to deliver a robust serif voice that stays readable in continuous text while offering enough weight and slab presence to carry display roles. Its mix of squared terminals and subtly softened details suggests a balance between pragmatic legibility and a confident, traditional personality.
Capitals read broad and steady, with prominent slab serifs that give lines a grounded baseline. Lowercase maintains a traditional, readable construction; the g shows a looped form and the j descends cleanly with a clear dot, contributing to a familiar text-face texture.