Sans Normal Edmey 2 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Alber New' by moretype (names referenced only for comparison).
Keywords: ui text, product design, editorial, signage, presentations, clean, contemporary, casual, approachable, efficient, readability, emphasis, modernity, clarity, oblique, monoline, open apertures, rounded terminals, humanist.
A slanted, monoline sans with rounded, softly finished terminals and broadly circular curves. The drawing favors open apertures and generous counters, giving letters a clear internal rhythm even at smaller sizes. Proportions are moderate with a straightforward, utilitarian construction: simple joins, minimal flare, and consistent stroke behavior across capitals, lowercase, and numerals. The lowercase shows a lively, slightly humanist flow, while the numerals follow the same smooth, continuous stroke logic.
Well suited for interface typography, captions, and product/brand systems that need a clean italic voice for emphasis. It can also work in editorial settings for pull quotes, intros, and sidebars, and in signage or wayfinding where open forms help legibility at a glance.
The overall tone feels modern and pragmatic, with a friendly, unforced warmth from the rounded endings and open shapes. Its italic angle reads as active and forward-moving without becoming flashy, making it feel conversational and easygoing rather than formal.
The design appears intended as a versatile italic sans that stays neutral and readable while adding motion and emphasis. It balances geometric roundness with a slightly human touch, aiming for broad usability across digital and print contexts.
Diagonal strokes (as in K, V, W, X, Y) are crisp and stable, and the curves (C, G, S, O) maintain even color with little visual tension. The sample text shows consistent spacing and a steady baseline texture that supports longer reading while still signaling emphasis through the slant.