Sans Normal Atrav 2 is a light, narrow, monoline, upright, short x-height font.
Keywords: branding, packaging, posters, headlines, children’s media, friendly, casual, handmade, approachable, playful, human warmth, casual clarity, approachable display, handwritten feel, rounded, open, airy, simple, informal.
This typeface uses clean, monoline strokes with softly rounded corners and gently irregular geometry that suggests a hand-drawn construction. Curves are broad and open, with simple, unembellished terminals and minimal contrast throughout. Proportions feel compact and somewhat condensed, and spacing is even but not rigid, giving lines a relaxed rhythm. Numerals and punctuation follow the same straightforward, rounded treatment, staying legible while retaining the slightly imperfect human touch.
It fits well in branding and packaging that benefits from a personable, handmade feel, as well as posters, short headlines, and pull quotes. The clear shapes also make it suitable for educational or children-oriented materials where friendliness and readability are both important.
Overall, the font reads as friendly and unpretentious, with a casual personality that feels approachable rather than technical. The subtle wobble and rounded forms add warmth and a light, playful tone without becoming decorative or overly stylized.
The design appears intended to provide a simple sans with a human, hand-drawn character—prioritizing approachability and easy legibility over strict geometric precision. It aims to feel natural and conversational while remaining clean enough for general display use.
Uppercase forms are simple and geometric with softened joins, while lowercase keeps single-storey, easy shapes and clear counters that help at small-to-medium sizes. The sample text shows consistent texture across mixed case, and the digits maintain the same informal, hand-lettered flavor.