Cursive Apmev 7 is a regular weight, very narrow, high contrast, italic, short x-height font.
Keywords: branding, social media, packaging, posters, greeting cards, casual, friendly, playful, crafty, personal, handwritten warmth, expressive flow, signature feel, casual emphasis, brushy, bouncy, tall, loopy, monoline-leaning.
A lively cursive hand with tall, narrow proportions and a pronounced rightward slant. Strokes feel brush-pen driven, with tapered entries and exits, occasional swelling on downstrokes, and rounded terminals that soften the overall texture. Letterforms are loosely connected in running text, with generous loops and open counters; capitals are especially tall and gestural, often built from a single continuous motion. Spacing is uneven in a natural, handwritten way, creating a rhythmic, slightly bouncy line.
Works well for short-to-medium display copy where a casual handwritten voice is desired—logos, product labels, café menus, invitations, quotes, and social graphics. It can also serve as an accent face paired with a neutral sans for longer reading, where its distinctive loops and slant add warmth without overwhelming the layout.
The font reads as personable and informal, with an upbeat, approachable tone. Its looping movement and brushy modulation suggest hand-made authenticity—suited to friendly messaging rather than strict formality.
Designed to capture the speed and personality of a brush-written signature style, balancing legibility with expressive loops and tapered strokes. The narrow, tall construction emphasizes elegance and momentum while retaining an informal, hand-drawn charm.
The contrast and tapering are most apparent in long verticals and looped joins, while simpler shapes (like O and C) stay smooth and open. Numerals follow the same handwritten logic with narrow silhouettes and soft curves, keeping the overall color consistent in mixed text.