Serif Normal Wadav 10 is a very light, normal width, very high contrast, upright, normal x-height font.
Keywords: editorial, magazines, headlines, luxury branding, book covers, elegant, refined, modern classic, airy, refinement, luxury, editorial clarity, classic elegance, hairline serifs, thin joins, vertical stress, delicate, high fashion.
A delicate serif with sharply tapered hairlines and pronounced thick–thin modulation. The letterforms are upright and cleanly drawn, with crisp, bracketless-looking serifs and fine terminals that feel etched rather than blunt. Curves show a controlled, vertical-leaning stress, and the overall rhythm is open and light, with generous counters and a polished, high-precision finish. Capitals read stately and sculpted, while the lowercase maintains a calm, bookish structure with slender stems and compact, unobtrusive details.
Best suited to editorial typography where contrast and finesse can be appreciated: magazine headlines, section openers, pull quotes, and elegant book or album covers. It also fits luxury branding and packaging, especially where ample whitespace and larger sizes preserve the thin details.
The tone is sophisticated and measured—more gallery-catalog and fashion masthead than casual reading. Its thin, glistening strokes convey luxury and restraint, producing an airy, premium feel that suits elevated, minimalist layouts.
The design intention appears to be a contemporary, high-contrast text serif that borrows from classic book and Didone-like elegance while keeping the construction restrained and modern for polished editorial use.
At display sizes the fine serifs and hairlines give a striking, engraved quality; in longer text the visual texture remains light and bright, with strong emphasis on verticals and crisp punctuation. Figures appear lining and similarly refined, matching the delicate stroke economy of the letters.