Sans Normal Bobow 16 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, branding, editorial, signage, presentations, clean, friendly, modern, neutral, practical, versatility, legibility, clarity, contemporary tone, neutral branding, geometric, rounded, open apertures, even color, soft terminals.
This typeface presents a clean sans serif with broadly geometric construction and gently rounded curves. Strokes maintain an even, low-contrast weight, producing consistent color in words and lines. Counters are open and circular to oval in feel, with smooth joins and minimal modulation; terminals read mostly straight or softly finished rather than sharply tapered. Proportions are balanced and legible, with sturdy capitals and a straightforward lowercase that keeps forms open and uncluttered.
It works well for interface copy, product and brand communication, and general editorial settings where a clean sans is expected. The stable color and open forms also suit wayfinding and signage, as well as slides and documents that need clear hierarchy without looking overly technical.
Overall, the tone is modern and approachable, aiming for clarity rather than personality-driven flair. The rounded geometry and even rhythm make it feel friendly and dependable, suitable for communication that should read as neutral, calm, and contemporary.
The design appears intended as a versatile, everyday sans that prioritizes legibility and a calm, contemporary presence. Its geometric underpinnings and restrained detailing suggest a focus on broad usability across digital and print contexts.
In the sample text, spacing and rhythm appear steady, helping long passages remain readable. Numerals share the same simple, rounded logic as the letters, supporting a cohesive typographic voice across mixed text and figures.