Serif Normal Mimek 7 is a bold, wide, high contrast, upright, normal x-height font visually similar to 'CT Ausetan' by Cosmos Type; 'FF Kievit Serif' by FontFont; 'Frutiger Serif', 'Malabar', and 'Malabar eText' by Linotype; and 'PS Fournier Std' by Typofonderie (names referenced only for comparison).
Keywords: headlines, editorial, posters, book covers, pull quotes, authoritative, classic, formal, stately, impact, readability, tradition, authority, bracketed, wedge serifs, ball terminals, deep apertures, large counters.
A robust text serif with pronounced thick–thin modulation and strongly bracketed wedge serifs. The overall color is dark and steady, with generous counters and clear interior spaces that keep large sizes readable despite the weight. Capitals feel sturdy and slightly expansive, while the lowercase shows a traditional book face rhythm with compact joins, a two-storey g, and distinct, rounded terminals. Numerals are lining and similarly weighty, with smooth curves and firm horizontal stress.
Well suited to headlines, deck copy, and prominent editorial typography where a strong serif voice is needed. It can also work for short-form text and pull quotes at larger sizes, especially in print-style layouts that benefit from pronounced contrast and sturdy serifs.
The tone is authoritative and editorial, leaning toward classic print traditions. Its bold presence and sharp serif accents give it a confident, institutional feel suited to serious or formal messaging.
The design appears intended to deliver a conventional text-serif structure with extra weight and contrast for impact, preserving familiar letterforms while increasing presence for display and editorial settings.
Stroke transitions are crisp, with noticeable contrast at curves and at serif joins, creating a lively texture in paragraphs. Several letters show rounded terminals and subtle flare-like finishing, adding warmth without becoming decorative.