Serif Normal Ipmiy 10 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: book text, editorial, magazines, reports, academic, classic, literary, formal, traditional, readability, traditional tone, text setting, editorial utility, bracketed serifs, oldstyle numerals, open counters, calligraphic, bookish.
A conventional text serif with bracketed serifs, gently tapered strokes, and a moderate contrast between thick and thin. The outlines show subtle calligraphic influence: terminals are slightly cupped or angled, and joins feel smooth rather than mechanical. Proportions are balanced and readable, with open apertures and generous interior counters; the lowercase has a steady rhythm and comfortably sized ascenders and descenders. The uppercase is stately and even, and the figures appear oldstyle, blending naturally with running text.
Well-suited to body text in books, magazines, and editorial layouts where a familiar serif texture and steady rhythm are important. It can also serve formal communications such as reports or academic material, and works for headings when a traditional, literary tone is desired.
The overall tone is classic and bookish, with an editorial seriousness suited to long-form reading. Its restrained detailing and familiar proportions convey tradition, trust, and a quietly formal voice rather than a highly stylized personality.
The design appears intended as a general-purpose reading face that prioritizes clarity and an established typographic voice. Its moderate contrast, bracketed serifs, and oldstyle figures suggest a focus on comfortable long-form typography and conventional, dependable settings.
Round letters (like C, O, and Q) are smoothly drawn and slightly humanist in feel, while diagonals (V, W, X) stay crisp without looking rigid. The lowercase shows clear differentiation between similar forms, supporting continuous text use, and the ampersand matches the same traditional, serifed construction.