Sans Normal Dilur 7 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, branding, editorial, signage, packaging, modern, friendly, clean, approachable, neutral, clarity, versatility, softening, modernization, accessibility, rounded, open, geometric, monoline, airy.
A clean, monoline sans with gently rounded terminals and broadly geometric construction. Curves are smooth and circular, while verticals and horizontals stay straightforward, giving the letters a calm, even rhythm. Counters are open and generously sized, and joins are kept simple, avoiding sharp internal corners. Capitals feel tall and steady; lowercase forms are compact with clear bowls and a single-storey "a," plus a looped "g" that adds a soft, contemporary accent. Numerals are simple and readable, with rounded shapes and unobtrusive detailing.
It suits interface and product copy where clarity and a gentle voice are important, as well as contemporary branding and packaging that benefit from a clean, rounded sans. The open apertures and steady rhythm also make it a good option for short paragraphs in editorial layouts and for signage where quick recognition matters.
The overall tone is modern and friendly, with a soft geometric warmth rather than a clinical or technical feel. Its rounded finishes and open shapes make it feel approachable and contemporary, suitable for communication that aims to be clear without seeming rigid.
The font appears designed to deliver a neutral, modern sans with softened geometry—balancing straightforward readability with subtle character in a few lowercase forms. It aims to feel current and versatile while remaining visually calm and consistent across letters and numerals.
The design maintains consistent stroke energy across straight and curved forms, supporting legibility at text sizes. Distinctive touches—like the looped descender on "g" and the curved tail on "y"—add personality while staying restrained.