Sans Normal Omkov 7 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Antebas' by Lafontype and 'Avenir Next', 'Avenir Next Arabic', 'Avenir Next Cyrillic', 'Avenir Next Georgian', 'Avenir Next Paneuropean', 'Avenir Next Thai', and 'Avenir Next World' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, modern, utilitarian, punchy, impact, clarity, versatility, modernity, readability, geometric, rounded, clean, compact counters, high legibility.
A heavy, geometric sans with broadly circular bowls and smooth, uniform stroke weight. Curves are full and steady, while terminals read as cleanly cut rather than tapered, giving the letters a crisp, contemporary finish. Uppercase forms are wide and stable with consistent proportions, and the lowercase shows a straightforward construction with a double-storey “g,” compact apertures, and sturdy verticals. Numerals are similarly robust, with simple, high-impact silhouettes that hold their shape well at large sizes.
This font is well suited to headlines, posters, and branding where strong, simple shapes need to carry from a distance. It also works effectively for signage and packaging thanks to its sturdy forms and clear character silhouettes in mixed-case settings.
The overall tone is direct and confident, with a friendly openness created by the rounded geometry. It feels modern and pragmatic—designed to be read quickly and to project clarity and strength without becoming overly technical or stylized.
The design intention reads as a high-impact sans optimized for clarity and presence: geometric, uniform, and built to stay legible and stable in bold display typography while remaining usable for short paragraphs and UI-like labels.
Spacing and rhythm appear even and deliberate, producing a dense, poster-ready texture in paragraphs. The design favors solid, uncomplicated forms over calligraphic nuance, resulting in a consistent, dependable voice across letters and numbers.