Print Hoguw 1 is a very bold, normal width, low contrast, upright, short x-height font.
Keywords: kids, posters, packaging, headlines, stickers, playful, friendly, casual, quirky, cartoonish, handmade feel, approachability, bold impact, informal tone, rounded, bubbly, soft, chunky, marker-like.
A chunky, hand-drawn print face with rounded terminals and softly irregular outlines that mimic a marker or brush pen. Strokes are heavy and even, with gently wobbling contours and slightly varied letter widths that create an organic rhythm. Counters are compact and sometimes pinched, and many forms simplify into bold, blobby shapes (notably in curves like C/O and the bowls of B/P/R). The lowercase is compact with short ascenders/descenders and simple, single-storey constructions, while the numerals are similarly rounded and stout for consistent color in display settings.
Best suited to short, high-impact text such as posters, playful branding, packaging, stickers, labels, and social graphics where a friendly handmade voice is desirable. It can also work for children’s materials and casual signage, especially when set at larger sizes.
The overall tone is upbeat and approachable, leaning toward a kid-friendly, comic, and craft-made feel. Its imperfect, hand-rendered texture reads as informal and personable rather than precise or corporate.
The design appears intended to capture the immediacy of hand-lettered marker writing—bold, legible, and intentionally imperfect—prioritizing warmth and personality over typographic precision.
Texture and spacing feel intentionally uneven, which adds charm but also makes long passages look dense. The heaviest joins and tight counters can close up at smaller sizes, so it benefits from generous size or airier tracking when set in text.