Serif Normal Pobut 3 is a bold, wide, very high contrast, upright, normal x-height font visually similar to 'LC Tejuela' by Compañía Tipográfica de Chile (names referenced only for comparison).
Keywords: headlines, editorial, book covers, magazines, packaging, formal, literary, classic, authoritative, authority, refinement, readability, heritage, bracketed, sharp, crisp, high-waisted, sculpted.
A high-contrast serif with sturdy vertical stems, thin hairlines, and distinctly bracketed wedge serifs. The letterforms show a broad, open footprint with generous internal counters and clear, classical proportions. Terminals are crisp and tapered, with a pronounced calligraphic modulation that gives curves (notably in C, G, S, and numerals) a sculpted, engraved quality. The lowercase keeps a moderate x-height with strong ascenders and descenders, and the overall texture reads dark but orderly in continuous setting.
This face suits editorial headlines and subheads, book and journal titling, and magazine layouts where contrast and tradition add authority. It can also serve for premium packaging or identity work when a classic, print-forward impression is desired, and it remains readable in short passages when given sufficient size and leading.
The tone is traditional and confident, with a bookish, editorial voice. Its sharp serifs and dramatic stroke contrast evoke established print culture—serious, cultivated, and slightly ceremonial—making it feel at home in contexts that benefit from gravitas and polish.
The design appears intended to deliver a conventional, high-contrast serif voice with strong presence and refined detailing. Its wide stance and crisp, bracketed serifs aim to balance elegance with solidity, providing impact for display while retaining familiar text-serif structure.
Round letters maintain generous bowls without becoming soft, while diagonals (V, W, X, Y) stay firm and stately. The figures appear oldstyle-leaning in feel due to their curving movement and contrast, reinforcing a classic text-centric impression even at display sizes.