Sans Normal Hudiz 10 is a light, normal width, low contrast, upright, normal x-height font visually similar to 'Gomenasans' by Glowtype (names referenced only for comparison).
Keywords: ui text, body text, editorial, signage, branding, clean, friendly, contemporary, minimal, approachable, legibility, neutrality, versatility, modern tone, approachability, rounded, monoline, open counters, soft terminals, airy.
A monoline sans with gently rounded geometry and smooth, consistent curves. Forms are open and breathable, with generous counters and clear interior space in letters like O, e, and a. Terminals are soft and slightly rounded, and joins stay clean without sharp spurs, giving the outlines an even, calm rhythm. Capitals feel straightforward and balanced, while the lowercase uses simple single-storey shapes (notably a and g) that keep the texture light and uncluttered.
This style works well for UI and product text, general-purpose body copy, and editorial layouts where a clean, low-friction reading experience is needed. Its open shapes and soft construction also suit signage and contemporary branding that aims for clarity and approachability.
The overall tone is modern and friendly, with a quiet neutrality that feels welcoming rather than technical. Rounded details and open forms reduce severity, creating a relaxed, approachable voice suited to everyday communication.
The design intent appears to be a versatile, modern sans that prioritizes clarity and a gentle, human tone through rounded construction and open counters. It aims to stay neutral across contexts while maintaining a friendly presence in continuous text.
Spacing appears even and the stroke behavior stays consistent across straight and curved segments, supporting a smooth line of text. Numerals follow the same rounded, simplified construction, reading clearly alongside letters without drawing attention to themselves.