Sans Normal Bobuj 12 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Tipperary eText' by Monotype; 'Akagi', 'Akagi Pro', and 'Macha' by Positype; and 'Werk' by Wilton Foundry (names referenced only for comparison).
Keywords: ui text, signage, brand systems, editorial, presentations, neutral, modern, friendly, clean, corporate, versatility, legibility, neutrality, clarity, modernity, geometric, rounded, even, open, crisp.
A clean sans with largely geometric construction and rounded, consistent curves. Strokes are even and steady, with smooth joins and minimal modulation, producing a uniform, contemporary texture in both headlines and text. Counters are open and well-defined, and the overall proportions feel balanced, with straightforward terminals and a clear, uncluttered silhouette. Numerals follow the same simple, sturdy logic, reading clearly at display sizes.
This font works well for interface typography, product and corporate branding, wayfinding and signage, and general editorial or presentation settings where legibility and neutrality are priorities. Its even stroke and open forms help maintain clarity in headings and short-to-medium text blocks.
The tone is modern and matter-of-fact, leaning friendly through its rounded shapes and open apertures. It feels dependable and non-dramatic, suited to designs that want clarity and approachability without calling attention to the type itself.
The design appears intended as a versatile, everyday sans that prioritizes clarity, consistency, and broad usability. Its geometric, low-drama shapes suggest a goal of fitting smoothly into modern layout and identity systems without imposing a strong stylistic bias.
The rhythm is consistent across lines, with a tidy, even color and little visual noise. Rounded letters like O/C/G read smooth and controlled, while diagonals and verticals maintain a stable, engineered feel that supports clean layout systems.