Sans Other Adlag 2 is a very bold, normal width, low contrast, upright, normal x-height font.
Keywords: posters, packaging, headlines, children’s, logos, playful, friendly, cartoony, bubbly, quirky, playfulness, approachability, handmade feel, display impact, chunky, rounded, soft, wobbly, irregular.
A chunky sans with heavy, rounded forms and softly flattened curves that create a slightly wobbly, hand-cut silhouette. Strokes are low-contrast and consistently thick, with small counters and sturdy internal spaces that stay open at display sizes. Letter widths vary noticeably, and many glyphs show subtle tilts, bulges, and asymmetric joins that give the rhythm an intentionally uneven, lively bounce. Terminals are blunt and smooth rather than sharp, reinforcing a soft, approachable texture across lines of text.
Best suited for short, attention-grabbing text such as posters, playful branding, packaging, and headline treatments where a bold, friendly voice is desired. It can work well for kids’ materials and casual signage, and it’s most effective at medium to large sizes where the irregularities become a feature rather than a distraction.
The overall tone is upbeat and humorous, with a casual, kid-friendly energy. Its irregular shapes read as handcrafted and spontaneous, making it feel informal and approachable rather than technical or corporate. The bold massing adds confidence and volume, while the wobble keeps it lighthearted.
The design appears intended to deliver maximum impact with a friendly, cartoon-leaning personality. Its variable widths and gently irregular contours suggest a deliberate move away from geometric precision toward a handcrafted, cut-paper or marker-like expressiveness.
In the sample text, the dense weight and compact counters create strong color and presence, while the uneven widths and shapes produce a bouncy line flow. Numerals match the same chunky, rounded construction, and the punctuation shown fits the playful, cutout-like feel.