Sans Normal Akgiv 17 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'ITC Avant Garde Gothic' and 'ITC Avant Garde Gothic Paneuropean' by ITC (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, friendly, confident, clean, approachable, impact, clarity, versatility, approachability, brand presence, rounded, geometric, sturdy, high-contrast, crisp.
This typeface presents a sturdy, geometric sans construction with smooth, rounded curves and consistently weighty strokes. Counters are generally open and circular, giving letters like O, C, and G a clean, even rhythm, while straight-sided forms (E, F, H, N) stay crisp and stable. Terminals are mostly blunt and squared-off, and joins are clean with minimal modulation, creating a solid, contemporary texture in text. Numerals are large and punchy, with simple, highly legible silhouettes and generous internal space in forms like 8 and 9.
It performs well in display sizes where its bold, rounded geometry can carry headlines, posters, and brand marks. The clear shapes and strong presence also suit signage and packaging, especially where quick recognition and a contemporary voice are desired.
The overall tone is modern and approachable, balancing a friendly roundness with a confident, no-nonsense heft. It feels contemporary and straightforward, suited to designs that want clarity and impact without looking harsh or overly technical.
The design appears intended as a versatile, geometric sans that emphasizes clarity, friendliness, and strong visual presence. Its simplified forms and consistent rhythm suggest a focus on dependable legibility and easy pairing in modern graphic systems.
The lowercase shows a compact, efficient feel with sturdy bowls and short, practical details (notably the simple i/j dots and the direct, workmanlike t). Uppercase proportions read strong and even, with clear differentiation between similar shapes and a consistent visual color across the alphabet.