Sans Normal Mogan 11 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Muller' and 'Muller Next' by Fontfabric and 'Altivo' by Kostic (names referenced only for comparison).
Keywords: posters, headlines, packaging, kids branding, logotypes, playful, chunky, retro, quirky, friendly, attention grabbing, approachability, retro flavor, handmade feel, rounded, soft corners, bulky, bouncy, cartoonish.
A heavy, rounded sans with compact counters and a deliberately lopsided, hand-cut regularity. Strokes stay broadly consistent, with curved terminals and softened corners that keep forms from feeling rigid. Many glyphs show subtle asymmetric swelling or slight shear, giving the set a lively rhythm while maintaining sturdy, simple construction. The lowercase is single-storey where applicable, and the figures are stout and geometric, with ample mass and simplified interior spaces.
Best suited to display applications where bold, friendly shapes are an advantage: posters, headlines, packaging, and branding for playful or casual products. It also works well for short bursts of text like badges, labels, and social graphics where strong silhouette and personality matter most.
The overall tone is upbeat and informal, with a cheerful, slightly mischievous presence. Its chunky silhouettes and gentle irregularities suggest a handcrafted, retro-pop sensibility that feels approachable rather than technical.
Likely designed to deliver maximum visual punch with a warm, humorous voice, combining simple geometric foundations with subtle hand-drawn irregularity to avoid a sterile look.
In text, the dense weight and tight counters create strong color and impact, especially at display sizes. The irregular shaping adds personality, but it can also introduce a bit of visual wobble that becomes more noticeable in long passages or at smaller sizes.