Print Ubgum 3 is a regular weight, narrow, medium contrast, upright, short x-height font.
Keywords: packaging, posters, headlines, social media, quotes, friendly, casual, playful, handmade, approachable, human touch, casual branding, friendly display, handwritten texture, rounded, brushy, bouncy, informal, lively.
A casual handwritten print with brush-like strokes and subtly tapered terminals. Letterforms are mostly upright with a lively, slightly bouncy baseline and gentle irregularities that keep the texture human. Strokes show moderate variation, with rounded joins and soft curves, while counters stay open enough for readability. Capitals are simple and legible, and the lowercase mixes compact bowls with occasional tall ascenders and loopier forms for added rhythm; figures are straightforward and slightly varied in width to match the hand-drawn feel.
Best suited to short-to-medium text where an informal, human touch is desired—packaging, posters, invitations, quote graphics, and social media captions. It also works well for display copy in lifestyle branding and lightweight editorial callouts where a friendly handwritten tone helps soften the layout.
The overall tone is warm and personable, like quick marker lettering on a note or café board. Its relaxed rhythm and soft, rounded shapes give it a cheerful, conversational voice without becoming overly whimsical.
The design appears intended to emulate quick, confident hand printing with a brush/marker tool, balancing charm and legibility. It aims to deliver an approachable, everyday handwritten look that reads cleanly at display sizes while retaining natural variation.
Distinctive details include a single-storey ‘a’ and ‘g’, loop-influenced ‘j’ and ‘y’ descenders, and a tall, narrow ‘t’ with a light cross stroke. Spacing feels naturally uneven in a controlled way, producing an organic texture in words and longer lines.