Print Usrut 10 is a regular weight, narrow, medium contrast, upright, short x-height font.
Keywords: posters, headlines, packaging, children’s, craft branding, playful, folksy, quirky, handmade, storybook, hand-lettered feel, approachability, expressiveness, informality, brushy, rounded, bouncy, casual, slightly irregular.
This typeface has a hand-drawn, brush-pen look with softly flared stroke endings and gently irregular contours. Strokes show modest contrast and a lively, uneven rhythm, with varying character widths that create an organic texture in words. Forms are generally rounded with occasional pointed terminals and angled joins, giving the alphabet a slightly jagged, cut-paper energy without feeling harsh. Spacing and alignment feel intentionally loose and natural, supporting an informal, written-by-hand impression in both caps and lowercase.
It’s well suited to short-form display use such as posters, invitations, labels, and playful packaging where texture and personality are desired. The font also fits children’s or storybook-style applications, as well as casual branding for cafés, boutiques, and handmade goods, especially when set at larger sizes.
The overall tone is friendly and whimsical, with a lively bounce that reads as playful and homemade rather than polished or corporate. Its irregularities add personality and warmth, suggesting a casual, crafty voice suited to fun, imaginative messaging.
The design appears intended to emulate quick, confident hand lettering made with a brush or marker, prioritizing charm and individuality over strict uniformity. Its bouncy proportions and expressive terminals aim to create an approachable, characterful voice for display typography.
Capitals are expressive and varied, functioning well as attention-getting initials, while the lowercase maintains a consistent hand-lettered flow without connecting strokes. Numerals share the same drawn character, with simple, open shapes that match the alphabet’s informal rhythm.