Sans Other Urvo 7 is a regular weight, very narrow, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, signage, brand marks, ui labels, industrial, technical, retro, minimal, space saving, technical tone, modular styling, signage clarity, squared, condensed, monolinear, geometric, tall.
A tall, tightly set sans with monolinear strokes and squared, softly rounded outer corners. Curves are largely rectilinear, built from vertical stems and short horizontal bars, giving bowls and shoulders a boxy, engineered feel. Terminals are blunt and uniform, counters are narrow, and spacing reads disciplined, producing a steady vertical rhythm across text. Figures follow the same architecture with straight-sided forms and compact apertures, reinforcing a consistent, grid-like construction.
Best suited to display roles where condensed width and strong vertical rhythm are assets, such as posters, headlines, signage, packaging, and compact UI labels. It can also work for short blocks of text when a technical, structured atmosphere is desired, but its narrow apertures and dense rhythm favor larger sizes and restrained line lengths.
The overall tone feels industrial and technical, with a hint of retro signage and instrument-panel lettering. Its narrow, architectural forms convey efficiency and control rather than softness, projecting a precise, utilitarian mood.
The design appears intended to deliver a clean, space-saving sans with a modular, engineered look—optimized for strong legibility at a distance and a distinctive, technical voice in branding and titles.
Distinctive details include the squared-off treatment of round letters (notably in O/Q and C/G), the compact crossbars in E/F/T, and the uniform, modular approach that makes words appear stacked and columnar. The design keeps stylistic accents minimal, relying on proportion and corner geometry for character.